Higher education customer relationship management systems (CRMs) are software platforms designed to help colleges and universities manage their interactions with prospective and current students, as well as alumni and donors. These systems provide a centralized hub for tracking student data, managing communications, and monitoring progress towards goals.
Higher education CRMs are essential for institutions looking to improve their student recruitment, retention, and fundraising efforts. By providing a comprehensive view of each student’s journey, these systems help institutions identify areas for improvement and tailor their outreach efforts accordingly. Additionally, higher education CRMs can help institutions automate many of their tasks, such as sending out emails and scheduling appointments, which can free up staff time to focus on more strategic initiatives.